Example output
I'm happy to help you with your 30-day authority blog post strategy for your new gym. Here's a detailed E-A-T strategy structure for a 30-day authority blog post:
Week 1: Establishing Expertise
Day/Marketing Activities/Engaging Activities/Content Plan
Mon/Launch social media accounts/Ask followers for workout motivation/Introduction to the gym and its amenities
Tue/Collaborate with local fitness influencers/Share user-generated content/Benefits of joining the gym
Wed/Email newsletter to subscribers/Conduct a Q&A with a fitness expert/How to set fitness goals and achieve them
Thu/Host a grand opening event/Share success stories of gym-goers/Beginner's guide to strength training
Fri/Offer free trial sessions/Post workout playlists/Why cardio is important and how to make it enjoyable
Week 2: Enhancing Authority
Day/Marketing Activities/Engaging Activities/Content Plan
Mon/Host a fitness challenge/Share progress of participants/Importance of personal training and customized workouts
Tue/Publish a blog post on nutrition/Ask followers for their favorite recipes/Healthy eating habits and tips
Wed/Offer a discount for referrals/Conduct a survey on gym preferences/Types of gym equipment and how to use them
Thu/Collaborate with a fitness app/Share app features and benefits/Benefits of using a fitness app
Fri/Host a gym-wide fitness class/Post photos and videos of the class/Intense workouts for advanced gym-goers
Week 3: Demonstrating Trustworthiness
Day/Marketing Activities/Engaging Activities/Content Plan
Mon/Offer a free fitness assessment/Share assessment results and progress/The importance of tracking progress in fitness goals
Tue/Share testimonials from satisfied clients/Ask followers for their reviews/Success stories of gym-goers and their journeys
Wed/Host a fitness challenge/Share progress of participants/How to overcome fitness plateaus and reach new goals
Thu/Collaborate with a nutritionist/Share nutritionist's expertise and advice/Benefits of incorporating nutrition into fitness goals
Fri/Host a gym-wide fitness class/Post photos and videos of the class/Fun group workouts for all fitness levels
Week 4: Sustaining Credibility
Day/Marketing Activities/Engaging Activities/Content Plan
Mon/Launch a loyalty program/Share program benefits and rewards/Importance of consistent gym attendance
Tue/Publish a blog post on injury prevention/Ask followers for their experiences/Common workout injuries and how to prevent them
Wed/Host a nutrition workshop/Share workshop highlights and recipes/Easy and healthy recipes for gym-goers
Thu/Collaborate with a fitness apparel brand/Share brand discounts and deals/Importance of proper workout attire
Fri/Host a gym-wide fitness class/Post photos and videos of the class/Creative workouts for all fitness levels
Overall, the E-A-T strategy structure for the 30-day authority blog post is designed to establish the expertise of the new gym, enhance its authority, demonstrate its trustworthiness, and sustain its credibility. By offering a variety of engaging marketing activities and content plans, the gym can attract new members and retain existing ones.
In week 1, the gym will focus on establishing its expertise by introducing itself to potential members and highlighting the benefits of joining the gym. By collaborating with local fitness influencers and sharing user-generated content, the gym can build its authority and attract more followers on social media.
In week 2, the gym will enhance its authority by offering a discount for referrals and collaborating with a fitness app to provide its members with additional benefits. Hosting a gym-wide fitness class and publishing a blog post on nutrition will also help to engage members and provide them with valuable information.
In week 3, the gym will demonstrate its trustworthiness by offering a free fitness assessment and sharing testimonials from satisfied clients. Collaborating with a nutritionist and hosting a fitness challenge will also help to reinforce the gym's commitment to its members' health and fitness goals.
In week 4, the gym will sustain its credibility by launching a loyalty program, hosting a nutrition workshop, and collaborating with a fitness apparel brand. By offering a variety of engaging marketing activities and content plans, the gym can continue to attract and retain members and establish itself as a trusted and respected fitness destination.