- **Biggest trust breach on the site:** Visitors encounter a long introduction before learning what the USD 24 pack includes. They must consider taking action before they can judge its value. - **Most important missing trust element:** A clear summary of all six checklists, their editable file formats, and which project stages they cover. - **Specific placement recommendation:** Place the inclusions summary beside the price and before the “Open details” CTA. Put the public sample link immediately alongside that summary. - **What currently undermines trust:** Burying inclusions at the bottom leaves visitors unsure whether the pack suits their client workload. The visible price and contact link do not resolve that uncertainty. - **An immediately implementable trust quick-win:** Move the existing inclusions above the introduction and CTA, and label the sample link “Preview a checklist before you buy.”