━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WEEKLY STATUS REPORT ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Period: Week of May 5–9, 2026 Prepared by: Sarah Chen | Marketing Team | Head of Marketing Distribution: CEO, CMO, VP Sales, Board (monthly digest) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ EXECUTIVE SNAPSHOT ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Overall Status: 🟢 On Track Summary: Lead generation and audience growth exceeded targets while marketing execution remained on schedule. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ THIS WEEK: WHAT WE ACCOMPLISHED ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ✅ Achieved 34% email open rate — exceeded 22% industry benchmark ✅ Increased blog traffic 18% to 12,400 sessions — expanded organic reach ✅ Generated 142 qualified leads from paid ads — up from 98 last week ✅ Completed Q2 campaign brief — ready for CMO approval ✅ Reached 50K Instagram followers — strengthened brand visibility ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ KEY METRICS THIS WEEK ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ | Metric | This Week | Last Week | Change | Status | | ---------------------- | --------------- | -------------- | -------------------- | ------ | | Email Open Rate | 34% | ⚠️ DATA NEEDED | ↑ Above industry avg | 🟢 | | Industry Avg Open Rate | 22% | N/A | → N/A | 🟢 | | Blog Traffic | 12,400 sessions | ⚠️ DATA NEEDED | ↑ 18% | 🟢 | | Blog Posts Published | 3 | ⚠️ DATA NEEDED | → N/A | 🟢 | | Qualified Leads | 142 | 98 | ↑ 44 | 🟢 | | Paid Ads Spend | $8,200 | ⚠️ DATA NEEDED | → N/A | 🟡 | | Instagram Followers | 50K | ⚠️ DATA NEEDED | ↑ Milestone reached | 🟢 | | Remaining May Budget | $4K | ⚠️ DATA NEEDED | → N/A | 🟢 | ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ IN PROGRESS / NEXT WEEK ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ → Obtain CMO sign-off for Q2 campaign brief — Owner: Sarah Chen — Due: Friday → Start filming video content series — Owner: Content Team — Due: Next week → Resolve delayed landing pages — Owner: Design Team — Due: TBD ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ RISKS & BLOCKERS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⚠️ Design backlog delaying 2 landing pages — Impact: Med — Action: Awaiting prioritization decision ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ DECISIONS NEEDED FROM LEADERSHIP ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ • Approve Q2 campaign brief — Due: Friday • Prioritize design resources for landing pages — Due: TBD ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ SHOUTOUTS / TEAM WINS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 👏 Content Team completed video scripts ahead of filming start 👏 Marketing Team exceeded industry email engagement benchmarks