**1. THE PROBLEM, RESTATED** Your pricing page is doing the hardest job in your funnel — convincing a visitor to start a trial — with copy that was written before your price increase. Traffic arrives, reads the page, and leaves: fewer than 1 in 100 visitors start a trial. Meanwhile your sales team spends its calls re-explaining value the page should have established, and discounting to close the gap. Every week the current page stays live, it charges full price for a first impression it isn't earning. **2. THE PLAN** 1. **Diagnose before writing.** I audit your current page against your trial data and two competitor pages, and send you a one-page summary of what's costing you signups — before a word of new copy is written. 2. **Rewrite the page around the trial decision.** New headline, plan comparison, FAQ, and CTA copy, each section written to answer the exact objection that stops a visitor from starting. 3. **Fix the follow-through.** Two signup emails that pick up the page's argument, so a visitor who hesitates hears the same case, in the same voice, while they still remember you. 4. **One structured revision round.** You and your CEO review everything in a single pass; I revise once, properly, instead of dribbling changes over weeks.