Workshop Or Webinar Planner

### Webinar/Workshop Plan: Digital Marketing Trends 2022 for Small Business Owners #### Event Overview: **Title:** "Navigating the Digital Landscape: Small Business Edition" **Date:** [Choose a date] **Duration:** 2 hours **Platform:** Zoom or a preferred webinar platform **Target Audience:** Small business owners, entrepreneurs, and marketing professionals #### Main Subjects: Digital Marketing Trends 2022 1. **Personalized Marketing:** Understanding and implementing personalized strategies for customer engagement. 2. **Video Content Dominance:** Leveraging the power of video in marketing campaigns. 3. **Ephemeral Content and Storytelling:** Utilizing short-lived content for impactful storytelling. 4. **Social Media Evolution:** Latest trends in social media marketing and community building. 5. **SEO in 2022:** Strategies for effective Search Engine Optimization. 6. **Emerging Technologies:** Integration of AI, AR, and other technologies in marketing. #### Renowned Digital Marketing Experts: 1. **Keynote Speaker:** [Expert 1] - Expertise: Personalization in Marketing - Notable Work: [Highlight a few achievements] 2. **Panel Discussion: Video Content and Storytelling** - [Expert 2] - Expertise: Video Marketing - Notable Work: [Highlight a few achievements] - [Expert 3] - Expertise: Storytelling in Digital Marketing - Notable Work: [Highlight a few achievements] 3. **Social Media Trends Q&A:** - [Expert 4] - Expertise: Social Media Marketing - Notable Work: [Highlight a few achievements] 4. **SEO Workshop:** - [Expert 5] - Expertise: Search Engine Optimization - Notable Work: [Highlight a few achievements] 5. **Closing Session - Future of Marketing:** - [Expert 6] - Expertise: Emerging Technologies in Marketing - Notable Work: [Highlight a few achievements] #### Marketing Strategy: ##### Before the Event: - **Targeted Email Campaign:** - Create a compelling email invitation with a clear value proposition. - Utilize segmented lists based on business type and interests. - **Social Media Teasers:** - Use engaging graphics and short videos to build anticipation. - Create a branded event hashtag for increased visibility. - **Collaborations:** - Partner with relevant industry associations for additional promotion. - Leverage speakers' networks to expand reach. ##### During the Event: - **Engagement Tactics:** - Live Q&A sessions after each topic. - Polls and surveys to gauge audience opinions. - Networking opportunities through breakout sessions. - **Social Media Integration:** - Encourage live-tweeting and sharing of insights. - Monitor the event hashtag for real-time interactions. ##### After the Event: - **On-Demand Access:** - Make recorded sessions available for attendees. - Utilize post-event emails to share resources and recordings. - **Feedback and Surveys:** - Send out post-event surveys to gather feedback. - Offer incentives for completing the survey to increase participation. - **Follow-up Email Campaign:** - Provide additional resources related to discussed trends. - Promote upcoming events or resources from speakers. #### Event Budgeting: - Allocate funds for speaker honorariums, if applicable. - Invest in high-quality graphics and promotional materials. - Consider sponsored social media ads for increased reach. #### Feedback Mechanism: - Utilize post-event surveys for detailed feedback. - Monitor social media platforms for mentions and comments. - Analyze attendance and engagement metrics. #### Conclusion: This comprehensive webinar/workshop plan aims to deliver valuable insights to small business owners, leveraging the expertise of renowned digital marketing experts. The marketing strategy ensures a wide reach, and the post-event activities focus on maintaining engagement and gathering valuable feedback for future improvements.