# CAMPAIGN CONTROL PANEL **Organization:** Harvest Bridge — a registered local nonprofit whose approved mission is to help nearby households access staple food with dignity through grocery-parcel distribution at two community centres. **Approved objective:** Raise $35,000 by December 31 to fund January and February grocery-parcel distributions; invite one-time or monthly gifts without pressure. **Campaign period:** Year-end campaign ending December 31; start date not supplied. **Primary audiences:** Existing individual donors; local residents. **Central proposition:** A year-end gift to Harvest Bridge supports January and February grocery-parcel distributions, building on a programme that distributed 8,420 grocery parcels in the last completed programme year. **Primary CTA:** Give by December 31 through Harvest Bridge’s secure donation page; donation URL not supplied. **Human review:** Required—tax-deductibility language is pending regional review, the donation URL has not been supplied, and final copy should be checked for approved privacy, accessibility, safeguarding, and disclosure requirements before publication. # CLAIM AND EVIDENCE LEDGER | Proposed claim or asset | Status | Supplied support | Safe campaign treatment | | -------------------------------------------------------------------- | ---------- | --------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------- | | Harvest Bridge is a registered local nonprofit | Approved | Organization profile | May be stated directly. | | Mission is to help nearby households access staple food with dignity | Approved | Approved mission | Use consistently and without expanding beneficiary characteristics. | | Grocery parcels are distributed through two community centres | Approved | Organization profile | May be stated directly. | | Campaign goal is $35,000 | Approved | Campaign strategy | State as the fundraising goal; do not report progress unless verified later. | | Funds are sought for January and February distributions | Approved | Campaign strategy | May be stated as the campaign funding purpose. | | December 31 campaign deadline | Approved | Campaign strategy | State plainly without manufactured countdowns or “last chance” language. | | 8,420 grocery parcels distributed | Approved | Last completed programme year | Always retain the reporting period: “in the last completed programme year.” | | $28 current average direct food cost of one standard parcel | Qualified | Finance-approved cost statement | Describe only as the current average direct food cost; never promise that a $28 gift purchases or is restricted to a specific parcel. | | One-time gifts accepted | Approved | Campaign strategy | May be offered. | | Monthly gifts accepted | Approved | Campaign strategy | May be offered without implying a preferred commitment. | | Donations processed on secure donation page | Approved | Terms, risks and approvals | May be stated. URL still needed before publication. | | Matching gift | Prohibited | Explicitly: no matching gift | Do not mention or imply matching, doubling, sponsors, or matching deadlines. | | Tax-deductibility | Prohibited | Regional review pending | Omit all tax-deductibility claims until qualified review approves wording. | | Beneficiary story, name, photograph or quotation | Prohibited | None authorised | Do not use. Build campaign around programme-level evidence. | | Exact beneficiary demographics or circumstances | Missing | None supplied | Do not infer or describe. Use “nearby households.” | | Donor counts, prior donor behavior or social proof | Missing | None supplied | Do not invent. | | Goal progress or campaign results | Missing | None supplied | Report only after verification. | | Donation URL | Missing | None supplied | Do not publish a fabricated destination. Supply and verify before launch. | | Privacy/consent wording | Missing | None supplied | Do not invent; obtain approved requirements before publication. | | Approved campaign images | Missing | None supplied | Use program-neutral design until approved imagery is provided. | | Exact campaign start date | Missing | None supplied | Use relative sequence labels rather than invented dates. | | Tax wording | Prohibited | Must be omitted pending regional review | No tax language in public campaign copy. | # MESSAGE AND SEGMENT MAP | Audience | Relationship stage | Relevant supplied evidence | Communication job | CTA treatment | | ----------------------------------- | ---------------------- | ------------------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------- | ---------------------------------------------------- | | Existing individual donors | Existing relationship | 8,420 parcels distributed in last completed programme year; $28 current average direct food cost | Introduce campaign and connect prior programme activity to the year-end objective | Give by December 31 through the secure donation page | | Existing individual donors | Consideration/reminder | $35,000 goal; January and February distributions | Explain what the campaign is intended to fund | Give by December 31; one-time or monthly | | Local residents | Awareness | Mission; two community centres; 8,420-parcel programme-year result | Introduce Harvest Bridge and substantiate its work | Give by December 31 through the secure donation page | | Existing donors and local residents | Stewardship | Only subsequently verified campaign/programme results | Thank and report without attributing unsupported individual outcomes | No fundraising CTA required in stewardship | **Primary message:** Give by December 31 to help Harvest Bridge fund January and February grocery-parcel distributions for nearby households. **Supporting message 1:** Harvest Bridge distributed 8,420 grocery parcels through its programme in the last completed programme year. **Supporting message 2:** Finance currently calculates $28 as the average direct food cost of one standard grocery parcel, providing useful context for the cost of the programme without tying an individual gift to a particular parcel or household. **Tone boundaries:** Warm, plainspoken, respectful and specific; emphasize access to staple food and programme continuity without crisis framing, guilt, savior language, invented beneficiary experiences, pressure or exaggerated impact. # CAMPAIGN CALENDAR | Date | Channel and asset | Audience | Purpose | Primary CTA | Dependency/owner | | ------------------ | ---------------------- | -------------------------- | --------------------------------------------------------- | ------------------- | ------------------------------------------------------ | | Campaign launch | Email 1 — Introduce | Existing individual donors | Introduce objective and funding period | Give by December 31 | Donation URL and final approvals needed | | After Email 1 | Organic social post 1 | Local residents | Introduce campaign | Give by December 31 | Donation URL; approved visual needed | | Mid-campaign | Email 2 — Substantiate | Existing individual donors | Provide programme evidence and cost context | Give by December 31 | Finance-approved evidence | | After Email 2 | Organic social post 2 | Local residents | Explain programme evidence and invitation | Give by December 31 | Donation URL; approved visual needed | | Before December 31 | Email 3 — Remind | Existing individual donors | Restate deadline and purpose without manufactured urgency | Give by December 31 | Donation URL; confirm campaign remains active | | After campaign | Stewardship email | Donors | Thank donors without inventing results | None | Verified campaign results before any outcome reporting | # DONATION PAGE **Headline:** Help fund January and February grocery-parcel distributions **Subheadline:** Harvest Bridge is raising $35,000 by December 31 to support its grocery-parcel programme for nearby households. **Opening:** Harvest Bridge helps nearby households access staple food with dignity. Through two community centres, we distribute grocery parcels as part of that mission. This year-end campaign is focused on funding distributions in January and February. **Need and response:** Our year-end goal is $35,000 by December 31. One-time and monthly gifts are both welcome. Every gift supports Harvest Bridge’s work; we do not promise that an individual donation is restricted to a particular parcel or household. **Evidence module:** In the last completed programme year, Harvest Bridge distributed 8,420 grocery parcels. Finance currently calculates $28 as the average direct food cost of one standard parcel. This is an average programme cost, not a guarantee that a $28 donation will fund one specific parcel or recipient. **Giving options:** One-time gift or monthly gift. No preset gift amounts supplied. **Trust and terms:** Donations are processed through Harvest Bridge’s secure donation page. Tax-deductibility wording is intentionally omitted pending regional review. Privacy, consent and other required disclosures need approval before publication. **Primary button:** Give by December 31 **FAQ:** **What will this campaign support?** The campaign aims to raise $35,000 by December 31 to fund Harvest Bridge’s January and February grocery-parcel distributions. **What does a grocery parcel cost?** Finance currently calculates $28 as the average direct food cost of one standard parcel. That figure is an average and does not mean an individual $28 gift is restricted to one parcel or recipient. **Can I give monthly?** Yes. Harvest Bridge welcomes both one-time and monthly gifts. **Where are donations processed?** Donations are processed on Harvest Bridge’s secure donation page. **Is there a matching gift?** No matching gift applies to this campaign. # EMAIL SEQUENCE ## EMAIL 1 — Introduce the year-end campaign **Audience:** Existing individual donors **Timing:** Campaign launch **Subject options:** 1. Help fund January and February distributions 2. Harvest Bridge’s year-end goal 3. Give by December 31 **Preview text:** Our $35,000 year-end goal will support January and February grocery-parcel distributions. **Body:** Harvest Bridge helps nearby households access staple food with dignity, distributing grocery parcels through two community centres. As the year comes to a close, we are raising $35,000 by December 31 to fund our January and February distributions. In the last completed programme year, Harvest Bridge distributed 8,420 grocery parcels. That programme-level result gives important context to the work your year-end support can help continue. If you would like to take part, you can make a one-time gift or choose to give monthly. There is no preferred way to participate; please choose what is appropriate for you. Thank you for considering Harvest Bridge as part of your year-end giving. **CTA:** Give by December 31 **Evidence used:** Approved mission; two community centres; $35,000 goal; December 31 deadline; January and February purpose; 8,420 parcels in last completed programme year; one-time/monthly giving. ## EMAIL 2 — Explain the programme cost **Audience:** Existing individual donors **Timing:** Mid-campaign **Subject options:** 1. What a standard grocery parcel currently costs 2. A closer look at Harvest Bridge’s grocery-parcel programme 3. The numbers behind our year-end campaign **Preview text:** Finance currently calculates $28 as the average direct food cost of one standard parcel. **Body:** One way to understand Harvest Bridge’s grocery-parcel programme is through its direct food cost. Finance currently calculates $28 as the average direct food cost of one standard grocery parcel. This figure provides context for the resources required to distribute staple food. It is an average, not a promise that an individual $28 donation will be assigned to one particular parcel or household. In the last completed programme year, Harvest Bridge distributed 8,420 grocery parcels. Our current year-end goal is $35,000 by December 31 to fund January and February distributions. If you would like to support that work, you can make a one-time or monthly gift through our secure donation page. Thank you for considering it. **CTA:** Give by December 31 **Evidence used:** $28 finance-approved average direct food cost; 8,420 parcels; $35,000 goal; December 31 deadline; January and February purpose; secure donation page. ## EMAIL 3 — Plain deadline reminder **Audience:** Existing individual donors **Timing:** Before December 31 **Subject options:** 1. Our December 31 campaign deadline 2. Support January and February distributions 3. A year-end invitation from Harvest Bridge **Preview text:** Harvest Bridge is working toward a $35,000 goal for January and February distributions. **Body:** A brief reminder about Harvest Bridge’s year-end campaign. We are raising $35,000 by December 31 to fund grocery-parcel distributions in January and February. Harvest Bridge’s mission is to help nearby households access staple food with dignity. In the last completed programme year, 8,420 grocery parcels were distributed through the programme. If year-end giving is part of your plans, we invite you to support the campaign with a one-time or monthly gift. Donations are processed through our secure donation page. If giving is not right for you at this time, no action is needed. Thank you for your interest in Harvest Bridge and our work. **CTA:** Give by December 31 **Evidence used:** Mission; $35,000 goal; December 31 deadline; January and February purpose; 8,420 parcels; one-time/monthly gifts; secure donation page. # SOCIAL AND SUPPORTING ASSETS **Channel:** Organic social **Audience:** Local residents **Purpose:** Introduce the campaign **Finished copy:** Harvest Bridge helps nearby households access staple food with dignity through grocery-parcel distributions at two community centres. Our year-end goal is to raise $35,000 by December 31 to fund January and February distributions. One-time and monthly gifts are welcome through our secure donation page. **CTA:** Give by December 31 **Visual/alt-text direction:** Use only an organisation-approved, non-identifying programme or brand image. Do not depict beneficiaries because no beneficiary photographs are authorised. If using a simple campaign graphic, alt text should communicate the meaningful text, including the $35,000 goal and December 31 deadline. **Evidence used:** Mission; two community centres; campaign goal; deadline; funding purpose; giving options. **Channel:** Organic social **Audience:** Local residents **Purpose:** Substantiate the campaign with verified programme evidence **Finished copy:** In the last completed programme year, Harvest Bridge distributed 8,420 grocery parcels. Finance currently calculates $28 as the average direct food cost of one standard parcel. Our year-end campaign aims to raise $35,000 by December 31 to fund January and February distributions. The $28 figure is an average programme cost, not a promise that an individual gift funds one particular parcel or household. **CTA:** Give by December 31 **Visual/alt-text direction:** Prefer a simple data-led graphic using the approved 8,420-parcel figure. Avoid beneficiary photographs, invented scenes or imagery suggesting a specific recipient. Alt text should state the relevant statistic and reporting period rather than merely describing decorative design. **Evidence used:** 8,420 parcels; reporting period; $28 average direct food cost; $35,000 goal; December 31 deadline; January and February purpose. # DONOR CARE AND STEWARDSHIP **Immediate confirmation:** Not requested. **Thank-you message:** Thank you for supporting Harvest Bridge’s year-end campaign. Your gift supports our work helping nearby households access staple food with dignity through grocery-parcel distributions. We appreciate your decision to take part. We will share verified information about the campaign and programme when it is available. **Outcome-update framework:** After the campaign, report only figures that have been verified and approved. An update may state the final amount raised, whether the $35,000 campaign goal was reached, and verified information about January and February distributions once those periods are complete and reporting is approved. Clearly identify reporting periods and definitions. If using cost information, retain the qualification that $28 is the current average direct food cost of one standard parcel unless Finance supplies an updated approved figure. Do not calculate or claim a number of parcels “funded” by dividing donations by $28 unless Finance explicitly approves that methodology and interpretation. Do not attribute outcomes to individual donors or gifts without evidence. **Questions/support route:** Omit. # CONTROLLED TEST PLAN | Test | Single variable | Version A | Version B | Audience hypothesis | Decision metric supplied/needed | | ---------------------- | ------------------------------------------ | ------------------------------------------------------------- | ------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------- | ------------------------------------ | | Email subject framing | Campaign purpose vs programme evidence | “Help fund January and February distributions” | “8,420 grocery parcels in our last programme year” | Existing donors may respond differently to future-purpose framing versus verified programme evidence | Metric and measurement method needed | | Donation-page headline | Funding-period framing vs deadline framing | “Help fund January and February grocery-parcel distributions” | “Give by December 31 for Harvest Bridge’s grocery-parcel programme” | Visitors may find one framing clearer than the other | Metric and measurement method needed | | Social copy emphasis | Mission vs evidence | Lead with approved mission | Lead with 8,420-parcel result | Local residents unfamiliar with Harvest Bridge may respond differently to mission-first versus evidence-first introductions | Metric and measurement method needed | # EVIDENCE AND APPROVALS NEEDED * Exact campaign start date. * Donation URL and confirmation that it is the approved public destination. * Approved privacy and consent language applicable to the donation process and donor communications. * Regional review and approved wording, if any, concerning tax treatment; omit tax language until completed. * Approved campaign imagery or brand assets and confirmation of permitted usage. * Accessibility requirements beyond the general direction supplied. * Safeguarding requirements and responsible approval owner. * Named approval owners for Finance, fundraising/communications, privacy/compliance, safeguarding and final publication. * Any required donation restrictions or disclosures beyond the supplied warning not to tie each $28 gift to a specific parcel or recipient. * Approved donor-support or questions route if one should appear publicly. * Campaign reporting fields, measurement definitions and owners for post-campaign reporting. * Verified campaign results before publishing any progress, goal-achievement or outcome statement. # PRE-PUBLICATION QA * Verify the campaign goal remains exactly $35,000 and that December 31 is the approved deadline. * Confirm every reference to campaign purpose says January and February grocery-parcel distributions without expanding the funding claim. * Preserve “in the last completed programme year” whenever citing the 8,420-parcel result. * Preserve the definition of $28 as the **current average direct food cost of one standard parcel**. * Check that no copy converts $28 into a guaranteed one-gift/one-parcel outcome or implies restriction to a particular recipient. * Confirm no beneficiary name, story, quotation, photograph, demographic characteristic or personal circumstance has been introduced. * Remove any tax-deductibility language unless qualified regional review has subsequently approved exact wording. * Confirm there is no matching-gift, doubling, sponsor, countdown, scarcity, crisis, “last chance,” donor-count or unverified progress claim. * Test the secure donation URL before publication and ensure every primary CTA leads to the approved destination. * Confirm one-time and monthly giving options are accurately represented on the donation page. * Review all public copy for dignity, person-first language and absence of guilt, shame, savior framing or coercion. * Use only approved imagery and ensure no identifiable beneficiary appears without separately documented authorization. * Provide meaningful alt text for informative campaign graphics and avoid embedding essential information solely in images. * Check headings, paragraph lengths, button labels, link descriptions and reading order for accessibility and scannability. * Segment only between the supplied audiences—existing individual donors and local residents—and do not infer sensitive or unsupported traits. * Verify all campaign results separately before publishing stewardship or outcome claims. * Obtain final Finance, fundraising/communications, privacy/compliance, safeguarding and other required organizational approvals before publication.