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[your title]: Get RICH in the Fitness Investment Revolution (2024) [competitor's transcript]: (00:00) Fitness influencers suck but you can use them to get rich it all starts with a few simple questions would people rather be fat or jacked strong weak looking your best or looking now before you get all your body positivity pitchforks you can choose either side I know what I choose but I really don't care what you do I'm just posing the question what do you think people would rather no matter what the news or Twitter tells you most people would rather be jacked and healthy and this desire can make you (00:26) rich this all started because I noticed something I noticed a phenomena that was just growing growing right in front of us it's the antithesis of the whole woke body positivity movement and it's being led by gen Z they're becoming Fitness Freaks and it seems to be trending if this phenomena is true and it's growing we could all make a whole lot of money catching this wave early because anytime attitudes change in a big way there's someone getting rich you need to remember that there's always someone (00:53) getting rich when big things are changing so why not you so I began my research I found endless bodybuilding content I found memes comparing soft Millennials to hard gen zers at this point the fitness Trend seemed pretty obvious there was a good chance that we could all make money off this I thought you know I could probably just call it a day but then I landed on Sam suck and his optimal wisdom he said something that really stuck with me but you don't push yourself right how do you know where that line is Right I'd rather go (01:21) too far than not far enough I knew I couldn't stop my research I had to learn everything I possibly could before presenting my thesis so I dug into workplace wellness program government Fitness incentives and the psychology of increasing insecurity around our appearances soon I realized that we're surrounded by this undeniable force of Fitness propaganda manipulating us all towards one obvious simple outcome spending more money on Fitness which means companies that make Fitness Products will make a whole lot of money (01:52) but to make a nice tidy profit off all this you have to understand it deeply I didn't stop in my own research I have this investment banker that I like to tell my theories to and then he goes out and finds out if I'm foolish why isn't it possible it's just not why not you stupid bastard he put together this $20,000 report on the topic I don't even know how many pages this is It's like a book meet the fitness frenzy the fitness frenzy is growing in the US 20% of people play sports every single day the (02:20) inactive population people who don't do anything that has actually dropped by 16% which is good because you know exercise isn't just healthy but it's also addictive when you exercise dopamine you know that Feelgood chemical that's released into your bloodstream you get hooked you want more exercise this is great for making money ask any drug dealer tight tight tight yeah addicts they're an incredible source of income they're reliable they want more of that stuff but back to the stats worldwide (02:51) people are prioritizing their wellness fitness centers are growing to meet this demand look at the membership globally and nationally it's all going up it's the same story in Europe the entire physical activity Market size is projected to grow by 10% annually reaching 1.2 trillion by 2025 this is a growing demand for fitness and it's so obvious but there's even more take men for example 60% of young men are single no girlfriend no dates nothing even close to a date if you're ever trying to (03:17) feel better about yourself check out the Tinder subreddit and what do us guys do if we're trying to get a date fast do we increase our income do we dress better do we see a therapist so we can better connect emotionally with women no you kidding me we go to the gym and we try to get jacked and then 5 years of lifting later we think now she'll want me only to find out that it's just other dudes that care about our pumpkin delts now what about women it's even worse for them they're constantly exposed to (03:43) insane beauty standards that are essentially impossible without some kind of editing software it's a depressing situation someone should really do something about that but in the meantime it's fantastic for our investment goals with this you can see that interest in Fitness isn't just growing it's an inevitable Unstoppable byproduct of the fitness propaganda machine that were all trapped inside meet the meddling corporations Eddie bernes the father of propaganda and the nephew of this guy Sigman Freud he said this in effective (04:10) propaganda you should always involve our institutions our trusted institutions while in Fitness they definitely got the memo workplace Wellness programs they're springing up everywhere 83% of large firms have these the workplace Wellness industry has grown by 20% and it only seems to be increasing but what are the other factors out there meet unaffordable healthc care costs if you truly want people to follow Fitness propaganda you need to make the alternative even worse which is exactly what's happening Healthcare is (04:38) essentially unaffordable for most people meaning there's a financial incentive to stay fit and to stay healthy you probably don't even need to see the data to believe me on this one but here it is anyways the Consumer Price Index data is insane an absurd 114% rise in medical cost 34% higher than everything else this is happening worldwide almost everyone is being forced towards the overwhelming Fitness content machine if you have eyes you've seen this images of fit healthy people with washboard abs or (05:06) Star bodies have gone through the roof the fitness content machine is constantly bombarding you and it's only becoming more prominent for Gen Z there's no escape from this everyone's timeline they have some of this stuff we're all being subtly shamed day in and day out for not looking amazing take a look at this data Fitness influencers saturate Instagram and YouTube they rack up hundreds of thousands of followers our friend Sam from earlier he's one of the fastest growing influencers right (05:29) now but the point is is we're constantly being convinced that we have a problem that our bodies aren't good enough now some would argue that this is a good thing that we should just be more fit and more healthy that's a good point because propaganda as a term it has this negative connotation but propaganda in itself like the textbook definition it isn't necessarily negative like propaganda can push things towards a good thing propaganda only works when there's a hint of Truth in it anyways (05:54) it's not my place to decide whether this is good or not it's my place to analyze it and go hey we can make some money here and this campaign this propaganda campaign does what they all do it provides an easy solution you can get workout advice directly from Arnold sports eger there's nothing better than a pump you get boxing lessons from Mike Tyson you can see guides on nutrition bodybuilding sprinting gymnastics boxing anything you can have those things in minutes it's creating a problem and (06:21) providing you with a simple solution all of which perfectly sells you on the fitness industry and its products and it doesn't stop there meet the invasive government like all good propaganda eventually the government gets involved turns out it's expensive for all of us to be unhealthy so governments all around the world they're trying to promote Fitness they're doing this through policy and through incentives take a look at the us at Europe and then the rest of the world it's the same story everywhere so let's just Mash (06:48) everything together the social media the culture Wellness programs health care costs fashion it all points in the same direction driving demand and prices up within this this industry which leaves you asking one question how do I make money well the beauty of Fitness is that there are a million ways to make money there will be so many new millionaires as a result of Fitness in the next 10 years that could be you if you're entrepreneurial and you're willing to put in the work you might want to consider something within the fitness (07:17) industry because it's only going to increase until like our bodies get replaced with robot versions of our bodies at some point in the future until then we're going to be concerned about our meat suits we're going to be willing to Shell out some cash for that so I don't know consider starting a gym a supplement line some kind of viral Fitness page yourself maybe you're fat right now that's perfect for Content get fit there you go you got a viral Fitness page these are all good ideas that could (07:39) work given the data and given just look like it makes sense those are the people who are going to make the most cash from this Fitness Trend but what if you see this trend you want to just make a bit of money like you're not trying to get rid of your day job you want to make some money without much work well it turns out you can just do it meet Nike this might seem like a dumb idea everyone knows Nike this isn't groundbreaking information whatsoever and I know just give me a minute here making cash as easily as possible it's (08:04) all about attaching yourself to the biggest winner if you agree that the fitness Market is trending upwards then you'll probably agree that the greatest Fitness Company of all time will benefit from this massive surge Nike is a company that you know who they are and their brand well you know their brand too this kind of is making my point for me Nike is as synonymous with Fitness Products as McDonald's is with fast food we all know this so the question is how are their financials Nike stock is NK that's their ticker their profitability (08:37) liquidity insolvency all look healthy and they've been able to maintain steady positive EPs roic and gross margins over the last 5 years so far so good Nike has dominant Revenue performance in the North America in wholesale and in Footwear it's constantly expanding its store count increasing by 53% since 2009 and it retains a solid commitment to advertising the result of of all of this just look at how Nike destroys the competition Puma Adidas eh analyst estimates expect the earnings per share to go up over the next few years in my (09:10) mind this is the simplest Fitness investment but that's not to say that there aren't risks despite dominating its Market Nike constantly faces intense competition from rival Brands it's intensely vulnerable to its brand being negatively perceived so it has to stay on top of its game to maintain this image that we all have in our heads of Nike because Fitness Products are seasonal Nike is vulnerable to that seasonality and although it's struck gold with Air Jordans it still needs to ensure that its licenses and its collabs (09:38) maintain to build that value of its brand and maintain the value of its brand that said you can't really bet against him listen there's so much information that I didn't cover on this topic I'm never going to do this again but this $20,000 report it's yours for free I'll put it linked in the description if you want to invest in Nike simply search NK on your favorite stock brokerage app here using Weeble I don't know what else to say it's my absolute favorite userfriendly Stock app (10:03) and even better if you use the link in the description for Weeble you'll get a bunch of free stocks when you open an account and then make your first deposit so do that if you feel like it that's all I got to say I got to go get a pump goodbye