Overall 86/100 — strong listing, and your real leak is that you're UNDER-priced for 88% occupancy. Scores: Search 90 · Photos 88 · Title/Desc 80 · Pricing 70 · Reviews 96 · Friction 92. Top leaks: (1) 88% occupancy + 4.92 stars = demand exceeds supply → raise base to ~$215 and add weekend/peak-season premiums (+$500–900/mo) with little booking loss. (2) Title likely generic → front-load Gatlinburg's top filters: "Hot Tub • Mountain View • Walk to Downtown" (+CTR). (3) Cleaning fee is fine; add a 7-night discount to capture longer Smokies stays (fills gap nights). (4) Photos are good — reorder so the hot tub/view is photo #2. 7-day list: raise rate → rewrite title → add weekly discount → reorder photos. Skip more visibility work; you don't need bookings, you need a higher rate.