**Apex Goods - Plan of Action Appeal** **Merchant Token:** A1B2C3D4E5 | **Email:** admin@apexgoods.com **Policy Violated:** Inauthentic Product Claim | **Affected ASIN(s):** B012345678 Dear Amazon Seller Performance Team, We are submitting this Plan of Action to address our recent account suspension regarding Inauthentic Product Claim for ASIN(s) B012345678. **1. Root Cause of the Issue** * Before purchasing batch #882, we did not cross-reference our new wholesale supplier's address against the official brand distributor list. This was a gap in our sourcing process, and it is our responsibility. * Because the supplier was never verified as an authorized distributor, we sold units whose authenticity we could not confirm. This led to the customer complaints and the policy violation. **2. Immediate Corrective Actions Taken** * We issued full refunds to all 3 customers who submitted complaints. * We deleted the listing for ASIN B012345678 so no further units can be sold. **3. Preventive Measures Implemented** * We created a mandatory 5-point supplier vetting checklist. It is now required before any new supplier is approved. * No purchase order will be issued without a direct brand authorization letter on file. Management owns this control and reviews each checklist before a PO is released. **Attached Supporting Evidence:** * Supplier Vetting Checklist (5-point SOP) * Refund confirmations for the 3 affected customers * Screenshot or confirmation of the deleted listing for ASIN B012345678 * Brand authorization letter(s) and invoices dated within the last 365 days for any future or current supply of this brand Thank you for your time and review. Sincerely, Apex Goods Management --- Before you submit: - **Attach real documents only.** The last evidence item assumes you have authorization letters or compliant invoices. If you don't, remove it rather than imply you do. Amazon reviewers check these. - **Address batch #882.** Your inputs don't say what happened to the remaining units. If they were quarantined, returned or destroyed, add that as a bullet under Corrective Actions. Reviewers often ask about it. - **Keep it factual.** The draft is clinical because Amazon reviewers respond best to ownership and concrete process changes. Don't add claims you can't back with evidence. I can also adjust it if you share the exact wording of the suspension notice.