LEAD MAGNET PACKAGE: FREELANCER PRICING FIX ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ AUDIENCE POSITIONING Target: New freelancers (0-2 years), service-based Painful moment: Just quoted a project and either got ghosted or felt they undercharged Current behavior: Googling "how much should I charge" and guessing Desired outcome TODAY: Confidently send a price quote without second-guessing Emotional driver: Fear of pricing themselves out OR fear of leaving money on table Sophistication: Beginner CONCEPT Title: "The Freelancer Pricing Fix" Format: Cheat Sheet + Mini Workbook (3 pages) Core promise: Price your next project in 10 minutes with a formula, not a guess Time to consume: 8 minutes Time to first result: Same day (next quote sent) HEADLINES (pick one): 1. "The 10-Minute Pricing Formula for New Freelancers Who Hate Guessing" 2. "Stop Undercharging: The Freelancer Pricing Cheat Sheet" 3. "Price Your Next Project With Confidence (No More Guessing Games)" OPT-IN PAGE COPY: Headline: "Stop Undercharging: The Freelancer Pricing Cheat Sheet" Subheadline: "For new freelancers who are tired of guessing what to charge" Bullets: → The 3-part formula that removes the guesswork → A quick calculator for your minimum viable rate → 5 phrases to say when a client pushes back CTA button: "Send Me The Cheat Sheet" Trust line: "No spam. Unsubscribe anytime." PAGE STRUCTURE PAGE 1 — COVER: "The Freelancer Pricing Fix" Subtitle: "A 10-minute formula to quote with confidence" | [Your name] + logo PAGE 2 — THE FORMULA (Cheat sheet style): Step 1: Calculate your baseline hourly need (Monthly expenses + savings goal) ÷ billable hours available = Minimum hourly Step 2: Add your experience multiplier New (0-1yr): 1x | Growing (1-3yr): 1.5x | Established (3yr+): 2x+ Step 3: Add project complexity buffer Simple: +10% | Medium: +20% | Complex: +35% [Fill-in boxes for their own numbers] PAGE 3 — OBJECTION RESPONSES + NEXT STEP: "5 Things to Say When They Push Back on Price" 1-5: [Short scripted responses, one line each] Bridge: "Got your pricing sorted? The next biggest freelancer struggle is finding clients consistently — that's exactly what we work on inside [Coaching Program Name]." CTA: "Book a free 15-min pricing & positioning call" + [link] CANVA BUILD NOTES Canvas: Letter size (8.5×11), 3 pages Fonts: "Poppins Bold" headings + "Poppins Regular" body Colors: Deep teal (#1A5F5F) primary, warm cream (#FDF6E9) background, coral (#FF6B5B) accent for CTA Layout: Generous margins (0.75"), checkbox icons for formula steps, fill-in-blank boxes with dotted borders Search Canva for: "pricing worksheet template" as a base, customize colors CTA / LIST GROWTH STRATEGY Inside magnet: Bridge to free pricing call (above) Welcome email: Deliver PDF + ask "What project are you pricing right now?" Email 2 (Day 2): Case study of client who doubled rate using formula Email 3 (Day 4): Direct CTA to coaching program Distribution: Pin link in Instagram bio, repurpose Step 1 formula as a carousel post, mention in every podcast guest spot