Digital Marketing for Small Business Owners ## Course Overview **Duration:** 6 weeks **Level:** Beginner **Target Audience:** Small business owners with little or no digital marketing experience ### Course Goal Help learners develop practical digital marketing skills they can apply to promote a small business, attract the right audience, create useful content, and measure basic marketing results. ## Learning Outcomes By the end of the course, learners will be able to: * Identify their target audience. * Define a clear value proposition. * Choose appropriate digital marketing channels. * Create a basic content strategy. * Write effective social media content. * Plan a simple email marketing campaign. * Measure basic marketing performance. * Create a practical digital marketing plan. ## Course Structure | Week | Module | Main Focus | | ---- | -------------------------- | ------------------------------------- | | 1 | Marketing Foundations | Audience, value, and positioning | | 2 | Digital Marketing Channels | Social media, email, websites, search | | 3 | Content Marketing | Content planning and creation | | 4 | Social Media Marketing | Platforms, posts, engagement | | 5 | Email & Conversion | Email campaigns and calls to action | | 6 | Measurement & Strategy | Analytics and final marketing plan | ## Practical Activities Learners will: * Create a customer persona. * Analyze a real business's online presence. * Develop a one-week content calendar. * Write three social media posts. * Create a simple email campaign. * Review basic marketing metrics. ## Final Project Create a **30-Day Digital Marketing Plan** for a real or fictional small business. The project should include: 1. Target audience 2. Marketing goal 3. Selected platforms 4. Content themes 5. Weekly content schedule 6. Promotional strategy 7. Measurement plan ### Assessment * Weekly activities: 40% * Module assessments: 20% * Practical assignments: 20% * Final project: 20% The course emphasizes practical application so learners finish with a usable marketing plan rather than only theoretical knowledge.