=== SURVEY RESULTS VISUALIZATION PLAN === Survey title: Customer Preference Survey Sample size: 500 respondents. Audience: Marketing team and product strategy team. Questions analyzed: User-provided survey questions should be grouped by theme: demographics, product preference, satisfaction, purchase intent, and open-ended feedback. Response structure: Use different chart types depending on question type. Recommended charts: | Question | Chart type | Metric | Notes | |---|---|---|---| | Single-choice preference | Bar chart | Count and percentage | Sort descending | | Rating 1–5 | Diverging or stacked bar | % by rating | Include average with caution | | Multiple choice | Horizontal bar chart | % of respondents selecting each option | Percentages may exceed 100% | | Demographics | Bar chart | Count and percentage | Avoid over-segmentation | | Purchase intent | Stacked bar | Likelihood categories | Show sample size | | Open-ended answers | Theme frequency bar + quote examples | Coded themes | Do not overstate qualitative themes | Key findings: Use only after real response values are calculated. Open-ended response handling: Code responses into themes, count theme frequency, include 3–5 short representative quotes if permission and privacy allow. Limitations: Survey results depend on sample quality, question wording, and response bias. If respondents are not randomly sampled, avoid claiming the results represent the full market. Presentation notes: Include sample size on every slide or visual. Use percentages with counts where possible.