Here's your LinkedIn authority playbook. **Authority Positioning Statement:** "The marketer who turned $2M into $18M ARR through product-led growth — no magic, just the playbook." **Content Pillars:** 1. PLG Mechanics — the tactics behind the numbers (posts: "The PLG metric nobody tracks", "Why we killed our sales team then rebuilt it", "How we hit $10M ARR without an outbound motion") 2. CMO Mindset — how marketing leaders think about growth (posts: "What separates a great VP from a great CMO", "The marketing meeting I stopped having", "When brand and demand stop fighting") 3. Experiments & Failures — the real side of growth (posts: "The campaign that cost us $80K and taught us everything", "3 PLG bets that flopped", "Why we paused paid entirely for 90 days") **4-Week Calendar:** 3x/week (Mon/Wed/Fri), starting with your highest-credibility story — the $2M→$18M arc — broken into a 3-part series across Week 1. **5 Posts:** Story (the ARR journey), Hot take (PLG is dead — or is it?), List (5 signals your PLG motion is working), Case study (the one experiment that 10x'd activation), Insight (the metric I'd optimize before CAC). **Profile Headline:** "VP Marketing | $2M → $18M ARR via PLG | B2B SaaS | Open to CMO roles" **Engagement Routine:** 15 min/day — comment on posts from SaaS founders, PLG investors (OpenView, Emergence), and growth podcasters. Reply to every comment within 6 hours during Week 1 to seed the algorithm.