Profile Snapshot B2B sales coach, goal: attract new 1:1 coaching clients, audience: sales reps and sales managers. Content Pillars Sales tactics that actually work. 2. Common sales mistakes and how to fix them. 3. Behind-the-scenes of coaching clients (anonymized wins). 4. Personal story/journey into coaching. 5. Opinion/contrarian takes on sales culture. Posting Calendar / Cadence 3x per week: Monday (value/tactic), Wednesday (story or client win), Friday (opinion/contrarian take). Post 1 — Contrarian Take Hook: "Cold calling isn't dead. Bad cold calling is." Body: Everyone blames the channel instead of the execution. [short paragraph on the actual issue: lack of research, generic scripts]. The reps who still win at cold calling do three things differently: [3 short points]. CTA: What's the worst cold call you've ever received? Drop it below. Post 2 — Story Format Hook: "A client told me he was ready to quit sales six months ago." Body: [Short narrative arc: the problem, the shift, the result — anonymized]. CTA: If you're in that spot right now, what's the one thing holding you back? Post 3 — Value/Listicle Hook: "5 questions top closers ask that average reps skip." Body: [Numbered list of 5 sharp, specific questions with one line of context each]. CTA: Which of these are you already asking? Which will you add? Repurposing Ideas Turn Post 1 into a poll ("Is cold calling dead? Yes/No"). Turn Post 3 into a carousel/document post breaking down each question. Hashtag & Tagging Guidance 3-5 tags max: #B2BSales #SalesCoaching #SalesTips — avoid generic high-volume tags with low relevance. Engagement Tips Reply to every comment within the first hour to boost algorithmic reach; ask a genuine follow-up question in replies rather than just "thanks!"