FORMAT: A — The Reframe CORE INSIGHT: Strategy fails at the handoff, not in the boardroom. --- Most companies don't have a strategy problem. They have an ownership problem. The strategy gets written. The consultants leave. The slides go into a folder. And six months later, the same leadership team is asking why nothing changed. Here's what I've seen work instead: Before the strategy document is done, assign a name to every initiative. Not a team. A person. One human being who will be asked, in 90 days, "What happened with this?" The strategy doesn't fail because it was wrong. It fails because everyone assumed someone else was running it. Who owns your top three strategic priorities right now — by name? --- HOOK STRENGTH: 8/10 — "They have an ownership problem" creates immediate curiosity SUGGESTED HASHTAGS: #strategy #leadership #execution