## 1. Feature Scoring Matrix | Feature | Effort (1-10) | MRR Impact (1-10) | Priority Tier | | :--- | :--- | :--- | :--- | | Dark mode | 2 | 2 | Quick Win (cheap polish) | | User activity logs | 4 | 7 | Quick Win | | Zapier integration | 5 | 8 | Strategic (top churn-reducer) | | Custom domain support | 6 | 6 | Heavy Lift (moat) | | AI email writer | 6 | 4 | Deferred | | SOC2 compliance dashboard | 9 | 3 | Time Sink (cut) | Impact is scored against your goal of cutting B2B churn, not acquisition. Effort assumes about 520 total hours (20 hrs/week × 26 weeks), and I've reserved about 35% of that for support, bugs, and churn follow-ups. ## 2. Strict 6-Month Roadmap ### Month 1-2: Quick Wins & Core Fixes (~90 hrs) - **User activity logs (~70 hrs):** B2B teams want accountability and an audit trail, and this feature makes the product harder to leave. It is also the foundation for any future compliance work. - **Dark mode (~20 hrs):** It is very low effort and a frequent request. It's a small satisfaction boost, so ship it fast and move on. - **Churn research (alongside the above):** Email or call every B2B customer who cancelled recently and confirm that integrations and accountability are the real reasons. This check protects the rest of the plan. ### Month 3-4: Strategic Expansion (~110 hrs) - **Zapier integration (~110 hrs):** This is the highest-impact item. Embedding your product in customers' workflows is the strongest churn defense, and it opens a new acquisition channel through the Zapier directory. Ship a small set of triggers and actions first, then expand. ### Month 5-6: Heavy Lifts & Moat Building (~120 hrs) - **Custom domain support (~120 hrs):** This builds a white-label moat for B2B customers who've invested in branding, and it works well as a gated higher-priced tier. It is the most infrastructure-heavy item (SSL, DNS verification), so it comes last. Reuse the remaining buffer for bug fixes and retention follow-ups. Projected outcome: at $500 MRR, reaching $2,000 needs roughly 4x. That is unlikely from churn reduction alone, so pair this roadmap with a price increase or a paid tier for custom domains and Zapier. ## 3. The Cutting Room Floor (Discarded/Deferred) - **SOC2 compliance dashboard:** Effort is 9 and MRR impact is low at your stage. Enterprise buyers who require SOC2 are not your current $500 MRR customers. Revisit once you have around $10k MRR or a signed deal that depends on it. - **AI email writer (deferred):** It is moderate effort with ongoing API costs, and it drives acquisition more than retention. That makes it a poor fit for a churn-focused goal on 20 hours a week. Revisit after Zapier ships if you have spare capacity.