## Candidate Discovery Brief **Market:** United States **Research language:** US English **Category:** Editable digital products for wedding couples **Pinterest starting point:** “wedding guest activities” Pinterest can reveal appealing guest-experience themes, but it does not prove Etsy demand on its own. The following are **unproven product hypotheses** to validate against current Etsy results—not sales predictions. ### 1. Wedding Photo Scavenger Hunt Mini Kit **Use moment:** Keeps guests engaged during the reception while helping the couple collect candid memories. **Core product:** An editable Canva set with a photo-task card, a QR photo-upload sign, and simple instruction cards. **Why it may be worth validating:** “Wedding photo scavenger hunt” connects a familiar guest activity with a practical outcome: more usable guest photos. The strongest version is not only a game; it is a guided photo-collection experience. **Potential differentiation:** * Elegant, event-specific task prompts instead of generic bingo squares * A matching QR upload sign and welcome card * Versions for formal, garden, destination, and intimate weddings **Uncertainty to check:** Whether Etsy listings already bundle QR sharing, scavenger prompts, and a cohesive editable design system. --- ### 2. Find-the-Guest Conversation Card Mini Kit **Use moment:** Helps guests who do not know each other start conversations during cocktail hour or dinner. **Core product:** An editable set of “Find someone who…” cards, table conversation prompts, and a small host instruction sign. **Why it may be worth validating:** This solves a social problem rather than simply filling time. It is especially relevant for weddings with mixed friend groups, family groups, or guests travelling from different places. **Potential differentiation:** * Prompts designed for adults, not a children’s-party game * Couples can personalize prompts around their story, city, or relationship milestones * Coordinated table cards, signage, and printable keepsake version **Uncertainty to check:** Whether current Etsy options are mostly generic bridal-shower games rather than refined, wedding-day guest connection tools. --- ### 3. Wedding “Memory & Advice” Keepsake Station Mini Kit **Use moment:** Creates a meaningful guest activity that becomes a physical or digital keepsake for the couple. **Core product:** Editable advice cards, memory prompts, a station sign, an instruction card, and a collection-box label. **Why it may be worth validating:** Couples often want an activity that feels personal, low-pressure, and visually integrated with their wedding stationery. This concept can serve both guest engagement and post-wedding memory keeping. **Potential differentiation:** * Prompt cards separated by guest relationship: family, friends, couples, colleagues * A polished “open on your first anniversary” variation * Matching signage and editable color/style versions for different wedding aesthetics **Uncertainty to check:** Whether Etsy results focus on single advice cards rather than a complete, coordinated keepsake-station Mini Kit. --- ## Recommended Next Step Validate one concept at a time in Etsy using its exact US English phrase. Compare the visible listing formats, bundle contents, price positioning, personalization options, and design approaches before building anything. **Best first validation candidate:** Wedding Photo Scavenger Hunt Mini Kit—because it combines a clear reception use moment, editable deliverables, and a practical outcome for the couple.