SOP: Digital Marketing Agency Website Launch 1. Objective Launch a professional, responsive business website that showcases agency services, builds trust, and generates qualified leads. 2. Project Phases Phase 1: Planning and Research Tasks: 1. Define website objectives. 2. Identify target audience. 3. Research competitors. 4. Define website structure. 5. Select domain name. Deliverables: Website strategy and sitemap. Phase 2: Content Development Tasks: 1. Write homepage content. 2. Prepare About Us page. 3. Create service descriptions. 4. Write contact page content. 5. Prepare testimonials and case studies. Deliverables: Approved website content. Phase 3: Design and Development Tasks: 1. Select website platform. 2. Choose a professional theme. 3. Create homepage layout. 4. Develop service pages. 5. Configure navigation. 6. Optimize mobile responsiveness. Deliverables: Functional website. Phase 4: Technical Setup Tasks: 1. Connect domain. 2. Configure hosting. 3. Install SSL certificate. 4. Configure website analytics. 5. Set up contact forms. 6. Configure basic SEO. Deliverables: Technically configured website. Phase 5: Quality Assurance Tasks: 1. Test all links. 2. Check mobile responsiveness. 3. Test contact forms. 4. Check page loading performance. 5. Review content and spelling. 6. Test major browsers. Deliverables: Approved website. Phase 6: Launch Tasks: 1. Complete final backup. 2. Publish website. 3. Verify domain accessibility. 4. Test live contact forms. 5. Submit sitemap to search engines. 6. Monitor initial performance. Deliverables: Live business website. 3. Suggested Timeline Phase| Estimated Duration Planning| 2 Days Content| 3 Days Design & Development| 5 Days Technical Setup| 2 Days Quality Assurance| 2 Days Launch| 1 Day Estimated total: 15 working days. 4. Dependencies - Content approval before final page development. - Domain and hosting before deployment. - Development completion before QA. - QA approval before public launch. 5. Success Criteria - Website is publicly accessible. - All major pages work correctly. - Mobile experience is functional. - Contact forms successfully deliver submissions. - Basic SEO and analytics are configured. 6. Final Checklist - [ ] Domain connected - [ ] Hosting configured - [ ] Website content approved - [ ] All pages developed - [ ] Mobile testing completed - [ ] SEO configured - [ ] Analytics installed - [ ] Contact forms tested - [ ] Website published Final Result: A structured and actionable website launch process with clear deliverables and completion criteria.