# Sticker & Clipart Pack Launch Plan ## 1. Pack Snapshot Pack name idea: Cozy Ghost Cats Halloween Sticker Pack Product type: Digital sticker pack / transparent PNG clipart bundle Target buyer: Planner users, digital journal creators, Halloween stationery lovers, teachers, scrapbookers, and cozy seasonal design buyers Buyer use case: Decorating planners, digital journals, worksheets, Halloween invitations, social posts, and printable sticker sheets Visual mood: Cute spooky, pastel Halloween, cozy, soft, magical, playful Style direction: Rounded ghost-cat characters, soft pastel palette, gentle expressions, simple props, transparent backgrounds Recommended number of assets: 24 assets Assumption: The user did not specify commercial-use rights, so the listing should include a clear license note before publishing. ## 2. Buyer Positioning This pack is for buyers who want Halloween graphics that feel cute and cozy instead of dark or scary. The ghost-cat theme works well for digital planners, journaling pages, teacher printables, scrapbook layouts, and seasonal social media designs. ## 3. Cohesive Style Guide Art style: Cute kawaii-inspired digital illustration, but with original characters and no protected franchise references Color palette: Pastel lavender, warm cream, soft peach, muted pumpkin orange, dusty pink, gentle charcoal accents Line style: Smooth rounded lines, medium thickness, soft dark gray instead of pure black Shading style: Minimal soft shading with subtle highlights Texture level: Clean digital finish with very light paper-like softness Background rule: Transparent background for each individual sticker Composition rule: Centered subject, clear silhouette, no crowded details Mood words: cozy, cute, spooky, gentle, magical, playful, soft Avoid: - realistic horror - blood - copyrighted characters - brand logos - tiny unreadable text - overly complex backgrounds - inconsistent art styles ## 4. Asset List Standard 24-asset pack: 1. G