UGC Creator Brief: Nightly Routine Brief Snapshot Objective: Drive product-page visits. Audience: Adults with dry skin. Format: One vertical Instagram Reel, 25–30 seconds, with caption. Core concept: Feature the moisturizer as part of a simple nightly routine. Use a natural presentation rather than scripted efficacy claims. Video Direction Time| Visual and talking point 0–4 sec| Introduce the nightly routine with a natural opening line. 4–10 sec| Show the product packaging clearly and identify the moisturizer. 10–19 sec| Show a realistic application shot and mention the supplied fragrance-free fact. 19–25 sec| Show the product in the routine and summarize its relevant supplied details. 25–30 sec| Close with the CTA: “View the product page for more details.” Creator Direction Use natural lighting, clear audio, authentic delivery, readable captions, and uncluttered product shots. Do not imply that the creator has experienced results they have not personally verified. Caption “Making room for a simple step in my nightly routine. Explore the fragrance-free moisturizer and find the product details on the product page.” Claim Boundaries The supplied product facts are fragrance-free and 50 ml. Do not claim clinical results, guaranteed hydration, medical benefits, or suitability for every skin type without supporting evidence. Deliverables One vertical video within the requested duration and one caption. Measurement and Success Criteria Primary metric: Product-page visits attributable to the campaign, where tracking is available. Confirm the destination URL, tracking method, and any numerical target before launch. Do not treat a visit target as a guaranteed outcome. Open Items Confirm the deadline, creator fee, revision scope, usage duration, paid-ad rights, destination URL, and applicable disclosure instructions. Production Checklist - Verify product details and approved claims. - Confirm video duration and required assets. - Review caption, CTA, and disclosures. - Confirm approvals and usage permissions before publishing.