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Brand Voice And Persona Guide With Usp
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TEXT-DAVINCI-003
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Tips
If you are copywriting or editing marketing material, you can use this to create a brand voice guide and a persona to help guide your project. All you need is current marketing material for that company which is in the brand's voice and is targeted to the same audience as your project. You are basically reverse engineering their voice and audience's persona. to save time researching. For larger projects, you'll definitely want to supplement this with your own research and client brief.
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$3.99
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Over 1 month ago
Prompt Details
Model
Completion - GPT-3.5 (text-davinci-003)
Token size
618 ($0.01240 / call)
Example input
[COMPANY]: Juniper Writes
[TYPE OF COPY]: home page
[COPY]:
Body Section 1
Heading 1
Is This You?
Body 1
Your work life is demanding. Whether you’re a small business owner, coach, marketing director, or anywhere in between. You need to grow your profits, have more time, and gain more peace of mind. But instead, maybe—
• You’re losing sales
because customers don’t understand the value of what you offer.
• You’re losing time
trying to become an expert at everything related to your business.
• You’re worried
you’re not getting the results you want with your current marketing.
Heading 2
How To Move Forward
Body 2
• Copywriting that shows your audience how their desires match your products and services will drive purchases.
• I can take that task off your plate, so you are free to focus on the parts of your business you do best.
• I write to capture more leads and increase sales. So you can relax, knowing your business is expanding.
Call to Action 1
Text above button
Take a look at my work to see how I can help your business thrive
Button
View Portfolio
Body Section 2
Heading 1
Now Imagine
Body 1
Your profits are growing like spring flowers after April showers, your stress levels have plummeted, and you have more time do what you love (whether making candied apple soap or closing a hot deal!).
You now have more bandwidth to be more present with your partner, your kids, or even Sprinkles the cat.
Heading 2
Ready to Conquer the World
Body 2
If you want a partner to help you accomplish your business goals, let’s team up. And if we can’t conquer the world, perhaps we can conquer a good chunk of your market!
Button
Contact Me
Infographic
Heading
The Plan Is Simple
Body
1. Discuss
With your input, I’ll make a plan to help you increase profits.
2. Relax
While I write, you can unwind or take care of other business needs.
3. Earn
Let your worries go and watch your business grow!
Call to Action 2
Text above button
Yay! You made it to the end of the page! Shall we get this ball rolling?
Button
Contact Me
Example output
Title: Brand Voice and Persona Guide for Copywriter Services
USP: We help businesses increase profits and reduce stress through strategic copywriting that captures leads and drives sales.
Tone:
Confident and supportive, with a touch of humor to make clients feel at ease.
Language:
Clear and concise, using simple language to communicate complex ideas. Jargon is avoided unless necessary to convey industry-specific concepts.
Vocabulary:
Focused on the benefits of the service, such as lead generation and increased sales, rather than technical aspects of copywriting.
Personality:
Expertise, humor, and sincerity are the key human qualities associated with the brand.
Messaging:
The brand communicates the idea that strategic copywriting is essential for businesses to achieve their goals and that outsourcing this task can help business owners reduce stress and focus on other aspects of their business.
Purpose:
The underlying mission of the brand is to help businesses grow and succeed by providing high-quality copywriting services.
Audience:
Small business owners, coaches, and marketing directors who want to grow their profits and reduce stress.
Goal:
The goal of the brand voice is to position the company as a trusted partner that can help businesses achieve their goals through strategic copywriting. It also helps clients understand the value of outsourcing this task and how it can free up their time to focus on other aspects of their business.
Using the brand voice:
To infuse the brand voice into copywriting, focus on communicating the benefits of the service rather than technical aspects. Use clear and concise language, avoid jargon, and highlight the expertise and supportive nature of the brand.
Persona:
Demographics
Small business owner, marketing director, or coach
Interests
Business growth, personal development
Pain Points
Lack of time, not getting desired results, losing sales
Fears
Failure, missed opportunities
Desires
Increased profits, reduced stress, more time for personal pursuits
Using the persona:
Copywriters can use the persona to create targeted messaging that speaks directly to the pain points and desires of the audience. By understanding their interests and fears, copy can be written to alleviate concerns and emphasize the benefits of the service.
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