Company Branding

Unique Value Proposition: DRIPPER offers customers unique and edgy streetwear clothing, accessories and shoes at affordable prices. Our streetwear apparel is designed to make a bold statement and express individual personality. We provide premium-quality pieces that are stylish and affordable. Target audience: DRIPPER’s target audience is young adults between the ages of 18 and 29. Our customers have an appreciation for streetwear fashion, but are also looking for quality pieces at an affordable price point. They typically have a moderate to high income and are located in major urban cities. The psychographic of DRIPPER’s customers is that they take pride in their individual style and are constantly seeking to express themselves through fashion. They also want to stay on trend, but with their own twist. They are open to trying new trends, but are also open to staying with classic pieces. Our customers are looking for quality, fashion-forward apparel that won’t break the bank. Consistent Visual Identity: DRIPPER’s visual identity is bold and edgy. We use a combination of bright colors, such as yellow, red, and black, and contrasting textures, such as smooth and matte, to make a statement. Our logo is a stark black stencil of a dripping heart, designed to reflect our ultra-trendy streetwear aesthetic. We also use black and white photography to show our pieces in a minimal and sophisticated way. Tone of Voice: DRIPPER’s tone of voice is fun and playful yet edgy and cool. We use casual and conversational language to connect with our customers and make them feel comfortable. We also use humor to inject a sense of playfulness into our messaging. We strive to create an authentic and personal connection with our customers by talking to them in a friendly and relatable manner. Mission and Values: DRIPPER’s mission is to make streetwear accessible to everyone, regardless of budget. We offer premium-quality fashion pieces at an affordable price point to ensure that everyone has the opportunity to express themselves through fashion. Our values are to remain honest and authentic, provide quality and affordable pieces, and to have a positive impact on the environment. Customer Experience: DRIPPER’s customer experience is all about creating a personalized journey for our customers. We offer free shipping and free returns, and have a customer service team ready to answer any questions that customers have. We also have a loyalty program that rewards our customers with discounts and exclusive access to new releases. We strive to make our customers feel appreciated and taken care of. Reputation: DRIPPER is committed to building a positive reputation with our customers. We respond to all customer feedback, whether it’s positive or negative, and always strive to make sure that we provide the best possible experience for our customers. We also make an effort to be active in the streetwear community and to engage with our customers through our social media channels. Consistent Messaging: DRIPPER’s messaging is consistent across all channels, from our website to our social media accounts. We strive to convey the same message of quality streetwear at an affordable price point to all of our customers. Our messaging also includes our mission and values – to stay honest and authentic, provide quality and affordable pieces, and to have a positive impact on the environment. Social Media Management: DRIPPER’s social media management is focused on connecting with our customers and providing them with inspiring content. We utilize all major platforms, such as Instagram, Twitter, TikTok and Facebook, to share information about new releases, sales, and exclusive access for our loyalty program members. We also use our social media channels to engage with our customers and to answer any questions they may have. We also provide useful visuals, such as informational graphics, streetwear lookbooks, and styling tips.