Example output
a) Writing is one of the most important skills for any entrepreneur. It is imperative to build a solid foundation for your business before you can start selling your products or services. You need to be able to write persuasive copy that will convince your audience to take action. There are many different types of writing, but all of them serve a purpose. For example, blogging is an excellent way to build an online presence for your business. An article on a relevant topic will attract more readers and generate more leads for your business.
Writing copy can be difficult, but it’s also one of the most rewarding parts of running a business. If you’re good at it, you can turn your customers into lifelong advocates who spread the word about your business to their friends and family members.
b) A good piece of writing is more than just an articulate description of a product or service. It’s an engaging story with a clear call to action. It’s persuasive and compelling, and it leaves the reader wanting more.
Writing sales copy is all about telling a story – one that leads the buyer to take action. The goal is to create a situation in which the buyer feels compelled to buy. Here are some key criteria for effective sales copy:
Tell a story: The key to great customer communications is storytelling. Telling the customer why they need your product or service and how their life will be better once they have it is how you get them to buy.
Make it personal: Emotional connections are key to getting people to buy things. This can be done in several ways: use first person, use emotional words and phrases, show the customer what their life will be like with your product, etc.
It must be relevant: No matter what you’re selling, if it’s not relevant to your audience, they’ll have no reason to care about it. Make sure that your product or service has something unique that sets it apart from everything else on the market.
Make it clear: This is one of those times where brevity really matters. You have only so much space on a page, and every word counts.