Product Audience Insights

• Consumers in the chocolate market prefer dark and milk chocolate, with a preference for premium, higher quality brands. • The best buying price for consumers is usually somewhere between $2-$4 per bar. • Interests of consumers in this market include indulgence, novelty, sustainability and health benefits. • The most bought product in the chocolate market is typically milk chocolate bars with popular flavors such as caramel and peanut butter. • The gender and age distribution of consumers in the chocolate market consists mainly of women (50%) between 18-24 years old (30%). • Consumers prefer to buy their products locally over online shopping because it gives them an opportunity to pick up a treat on impulse. • Other key pieces of information about consumers in this market include that they value convenience when buying their favorite treats, like variety packs or individual bars that can be quickly grabbed from the store shelf; they are willing to pay a premium for special flavors and packaging; they look for healthier options; many are influenced by marketing messages about sustainable sourcing practices or ethical labor practices; and some are motivated by word-of-mouth recommendations from friends/family.