a) AI is already transforming the digital marketing and creative industries It could soon replace copywriters who just create content for websites AI can generate high-quality copy that's more in-depth than simple articles, which would be very useful for companies The people who are most in danger of losing their jobs are those in middle management because AI can take over their administrative tasks b) Artificial intelligence is being used in a wide range of industries Companies are using AI to better understand their customers, to take care of customer service issues, and do the things that humans simply don't want to do But will AI eventually make human jobs obsolete? The answer is maybe - but it's not likely that AI will eliminate all human jobs in the near future